From a global perspective, the haze of the epidemic has not yet dissipated. However, the "Daily Economic News" reporter learned that since the beginning of this year, the export sales of household appliance enterprises have shown strong growth against the trend. On October 15, the reporter learned from Yang Lianyun, director of international product management of Midea, that since the beginning of this year, the export of small cooking appliances has grown rapidly, including ovens, air fryers, etc. Not only small household appliances, but also refrigerators and washing machines also showed strong export growth. At the same time, the reporter also learned from Galanz related people that since June this year, global orders have gradually picked up, and the whole category of Galanz health home appliances has increased by nearly 20% year-on-year in 1~9 months.

Hu Ziqiang, vice president and CTO of Midea Group, said in an interview with the reporter of "Daily Economic News" that due to the impact of the global epidemic, Midea's newly expanded R&D layout may be affected to a certain extent. However, trade frictions will not have an impact on Midea's global R&D and technology layout. "For Midea, the direction of globalization is still very firm, and there are still great opportunities overseas in the future. Next, the globalization of Midea needs more localization layout in research, production and marketing. Hu Ziqiang said.

From October 15th to 17th, Midea Group's annual "Technology Month" is being held. On October 15, the reporter of "Daily Economic News" learned from Midea Group that in the past two years, Midea's own brand has grown significantly in overseas markets. Yang Lianyun told reporters: "(In overseas markets) Midea's own brand is growing faster than OEM business, and its proportion is also increasing. ”

Yang Lianyun said that judging from the data of Midea Group's OBM business, as of the end of September this year, only 3 of the 28 overseas branches had a year-on-year decline in sales. From the perspective of categories, only central air conditioners and household air conditioners with strong installation attributes have declined, and other categories have shown growth this year.

Yang Lianyun then told reporters that since the beginning of this year, the export sales of small cooking appliances have grown rapidly. "There are a lot of times when we're out of stock – including Amazon's Prime Day shopping event on these two days. Some of our ovens, pressure cookers, air fryers,